You're navigating the strategy consulting industry as a freelancer. How do you outshine the competition? (2024)

Outshine the competition in strategy consulting by building deep expertise in niche areas. Specialize in emerging trends or industries, like AI-driven analytics or sustainable business practices. For example, become a go-to consultant for companies looking to implement green technologies. This targeted knowledge sets you apart, demonstrating unique value and attracting clients seeking specialized, cutting-edge insights.

Traducido

It can be incredibly hard to break in to strategic freelancing without demonstrable experience, showing your outcomes and impact. Before you take the leap, work to build up your portfolio of projects and case studies where you have led and demonstrated impact. Aim to get testimonials from your colleagues and clients.Consistency is key, so keep working on delivering great work, and talk about the problems you're helping your clients solve.

Traducido

To stay ahead of your competition the #StrategyProfessionals must keep themselves updated by getting themselves #CertifiedStrategyAdvisor #CertifiedStrategyDirector #CertifiedStrategyManager #CertifiedStrategyProfessional as well as enhancing their #Credentials by applying & qualifying for #FellowStrategist #CharteredStrategist #ProfessionalStrategist from the #StrategyAdvisoryBoard

Traducido

A personal band embodies past, present, and future. The organizations that have chosen and the roles they entrusted us are witnesses of our foundational value. Brands affirm their present through what we do now, e.g., people/projects we support, pieces we write, and events we speak at. Our visions, values, our knowledge, skills, and expertise hint at our future impact. A brand without online visibility is of limited value. A power brand, well-known with a clear proposition, and often booked offers a visible compelling account of our professional pedigree, present performance, and perpetual promise. We must protect our brand by constantly and visibly deliver on our promises, as it is what others say we do that truly makes our personal brand.

Traducido

Craft a compelling personal brand. Share thought leadership through blog posts and speaking engagements on niche topics like digital transformation or market entry strategies. For example, publish case studies showcasing your unique approach to complex problems. A strong personal brand highlights your expertise and sets you apart, attracting clients eager for your distinctive insights.

Traducido

Branding is all about consistency and authenticity. Don't try and create a persona, just be yourself, focus on a few core themes which you can build reputation in, and show how your work has helped deliver results. This takes time, so being authentic is easier than creating a false narrative.

Traducido

Build relationships with industry leaders through conferences, webinars, and social media. For example, connect with CEOs and decision-makers on LinkedIn and attend industry events to exchange ideas. Cultivate these connections into valuable referrals and collaborations, positioning yourself as the go-to expert in your field and expanding your client base.

Traducido

Go above and beyond in every project—provide insightful recommendations, exceed client expectations, and ensure top-notch results. For example, offer actionable strategies that lead to measurable improvements, and deliver reports that are not only comprehensive but also visually compelling. Your reputation for exceptional work will set you apart and attract high-caliber clients.

Traducido